In a unique approach to motivation, Canterbury Bulldogs coach Cameron Ciraldo has been treating his players and staff to complimentary coffee after each shutout victory. This innovative strategy, along with the creation of an Instagram burner account, is aimed at inspiring the team to achieve impressive defensive feats and end long-standing try-scoring droughts.

The Bulldogs have maintained their unbeaten start to the NRL season, securing the top spot on the ladder. Their 32-0 triumph over South Sydney on Good Friday at Stadium Australia marked the first time in club history that they kept two consecutive opponents scoreless, following their 20-0 win against Newcastle.

Canterbury's current six-match winning streak is the best start to a season since 1938, when they clinched their first premiership. To celebrate their defensive achievements, Ciraldo arranges for a coffee cart to visit the team’s Belmore training ground, a gesture that costs him around $300 each time, though he receives a discount from a dedicated Bulldogs fan.

Winger Jacob Kiraz, who appreciates the coach's generosity, humorously commented, "He's on too much money, he's not worried about that (the cost). It was great to see the coffee van last week, and it'll be even better this week."

Prop Max King, who recently broke an 80-game try-scoring drought, credits a different form of motivation. As a non-coffee drinker, King finds inspiration in Ciraldo’s use of social media, which has helped him reach new levels of performance.

The Canterbury Bulldogs are channeling the energy of record-breaking crowds into their pursuit of NRL success

as they prepare for a crucial clash against the Brisbane Broncos.

Kiraz highlighted the importance of embracing high-pressure environments

after the team played in front of 65,305 fans last week—a new regular-season benchmark.

“Handling moments like that prepares us for finals footy,” he said.

“If we want to be contenders, we can’t let the spotlight shake us.”

Meanwhile, a lighthearted off-field moment has added fuel to the squad’s camaraderie.

King revealed a playful exchange with coach Ciro after a mysterious social media critic taunted his try-scoring form.

“I joked it might be him trying to motivate me,” he laughed.

“At halftime, Ciro winked and owned up to it.

It’s those little things that keep us loose but driven.”

The Bulldogs’ unbeaten start has players reflecting on their gratitude for the stage they’re commanding.

“Scoring in front of that sea of people…it’s surreal,” King admitted.

“I’m just a kid living the dream,

but moments like that remind me how lucky I am to wear this jersey.”

With Thursday’s Brisbane test looming,

the squad is balancing humor, hunger, and humility as they aim to extend their streak.

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